NEW! Relationship Anxiety Quiz

5 Emotional Manipulation Examples That They Didn't Teach Me In Grad School (And How to Spot Them)

Sep 04, 2025
emotional manipulation tactics

Emotional manipulation can be subtle, silent, and incredibly damaging. If you've ever walked away from a conversation feeling confusedguilty, or like you're the problem, there's a good chance you've experienced it.

While gaslighting is one of the most well-known forms of psychological manipulation, there are other tactics that are far less discussed but just as destructive. As a couples therapist, I see these patterns all the time — they quietly erode trust, create distance, and make healthy communication nearly impossible.

I'll break down five emotional manipulation examples you may not have heard of, explain how they work, and give you the tools to spot them early before they spiral into toxic relationship patterns.

These were not taught to me in grad school - and are things I have to learn and understand myself - there's a free download to accompany this with two bonus tactics in the PDF.

Illustration of emotional manipulation examples and tactics used in relationships

What Is Emotional Manipulation?

Emotional manipulation is when someone influences your thoughts, feelings, or actions through covert, often indirect tactics. Unlike healthy communication, manipulation uses distortion, guilt, or invalidation to control outcomes — usually without openly discussing what's happening.

Some manipulation is intentional, but many patterns are unconscious habits learned over time, and you start questioning your reality, doubting your feelings, and second-guessing your worth.

Why Understanding Emotional Manipulation Matters

Emotional manipulation is more than just occasional disagreements or miscommunication. It's a systematic pattern of behavior designed to control, confuse, and undermine your sense of reality. Unlike physical abuse, emotional manipulation often masquerades as normal relationship dynamics, making it incredibly difficult to identify.

The power lies in being able to spot patterns and then name them. When you can identify a manipulation tactic, you reclaim control over the situation and protect yourself from further psychological harm.

Illustration of emotional manipulation examples and tactics used in relationships

What Are Emotional Manipulation Examples in Relationships: 5 Tactics You Don't Know.

I made the video below because my personal opinion is that knowing the patterns, spotting them, and naming them can be a start in creating healthier self-esteem. It empowers us to spot abusive situations and challenge them with upfront communication. If you're interested in learning more about manipulation patterns, or self-nurturing activities and workbooks, use the link below to sign up for my free workbooks about boundaries around spotting these patterns. 

Illustration of emotional manipulation examples and tactics used in relationships

1. The Straw Man Tactic: Distorting Your Words to Win 

What It Is: 

The Straw Man is a logical fallacy turned manipulation tactic where your partner distorts, exaggerates, or completely fabricates your argument to make it easier to attack. Think of it as building a scarecrow specifically designed to be knocked down.

How It Works:

  • Misrepresentation: When you express a legitimate need or concern, the emotional manipulator immediately twists it into something extreme
  • Attack: They aggressively argue against this fabricated version, often with righteous indignation
  • False Victory: After defeating their own invented argument, they act as if they've proven you wrong or unreasonable

Real-World Example:

  • You say: "I wish you'd help more with housework."
  • They respond: "So you're saying I do NOTHING around here and you're my slave?"

Why It's Damaging: 

This tactic serves multiple purposes for manipulative people in unhealthy relationships.

  • Derails legitimate conversations about relationship needs
  • Makes you feel guilty and unreasonable for having basic requests
  • Allows the manipulator to play the victim of "unreasonable demands"
  • Trains you to stop communicating altogether

How to Respond:

  • Calmly redirect: "That's not what I said. Let me clarify..."
  • Repeat your original point: "What I actually said was..."
  • Don't engage with the exaggerated version of your statement

 

2. Bulverism: Psychoanalyzing Away Your Feelings

Illustration of emotional manipulation examples and tactics used in relationships

What It Is: Named by C.S. Lewis, Bulverism is a form of abuse where your partner dismisses your concerns by claiming they stem from a character flaw, past trauma, or psychological issue. Instead of addressing your actual points, they attempt to psychoanalyze why you're "really" upset.

How It Works:

  • The Assumption: Your partner assumes your concern is wrong without examining it
  • The Psychological "Diagnosis": They offer a pop-psychology explanation for your feelings
  • The Dismissal: By attributing your concern to psychological problems, they avoid responsibility entirely

Real-World Example:

  • You say: "I'm really sad that you forgot our anniversary."
  • They respond: "You only care about anniversaries because your parents got divorced and now you're obsessed with proving our relationship is different."

Why It's Particularly Harmful: 

Bulverism is especially damaging because it:

  • Invalidates legitimate relationship needs by labeling them as psychological problems
  • Shifts focus from addressing behavior to defending against character attacks
  • Makes you question your own mental health and emotional stability
  • Creates unhealthy relationships where real feelings are constantly dismissed

How to Protect Yourself:

  • Trust your feelings: "My feelings are valid regardless of their origin."
  • Redirect to the behavior: "Let's focus on what happened, not why you think I'm upset"
  • Set boundaries: "I'm not looking for analysis. I'm asking you to understand how I feel."

3. Black Swan Fallacy: Weaponizing Past Experience

Illustration of emotional manipulation examples and tactics used in relationships

What It Is: The Black Swan Fallacy occurs when a partner makes sweeping generalizations about relationships or entire groups of people based on their limited personal experience. The name comes from the historical European belief that all swans were white—until black swans were discovered in Australia.

How It Manifests:

  • Limited Observation: Drawing conclusions from past relationships, family dynamics, or friend groups
  • Universal Application: Applying these observations as absolute rules for all relationships
  • Dismissal of Evidence: Refusing to acknowledge that current relationships might be different

Real-World Example of This Manipulation Control

"Every woman I've dated has eventually gotten bored and left me for someone more exciting, so I know you will too. That's just what women do."

The Manipulation Element: This becomes emotional manipulation when they

  • Justify controlling behaviors
  • Resist positive change in the relationship
  • Create a self-fulfilling prophecy of relationship failure
  • Make you feel like you're constantly on trial against ghosts of past relationships

Breaking Free:

  • Challenge generalizations: "I'm not your ex-partners"
  • Provide counter-examples: "What about [specific positive behavior]?"
  • Set boundaries: "I won't be held responsible for other people's actions"

4. Motte and Bailey: The Strategic Retreat

What It Is: Named after medieval castle design, this manipulation tactic involves making extreme, damaging accusations (the Bailey) and then, when confronted, retreating to a much milder complaint (the Motte). The manipulator acts as though this was their point.

The Castle Metaphor:

  • The Bailey: Spacious but vulnerable courtyard (extreme accusation)
  • The Motte: Fortified tower, cramped but defensible (mild complaint)

How It Works:

  • The Bailey (Attack): Making extreme, relationship-damaging claims
  • The Retreat: When challenged, backing down to a reasonable, hard-to-argue-against complaint
  • The Re-emergence: Later, treating the extreme accusation as established fact

Real-World Example:

  • Bailey: "You're emotionally abusive and controlling!"
  • Motte (when challenged): "I just mean sometimes you ask where I'm going when I leave the house."
  • Later reference: "Why should I be faithful to someone who's emotionally abusive?"

Why It's Devastatingly Effective:

  • Allows making serious accusations without defending them
  • Creates confusion about what's actually happening.
  • Poisons the well for future conversations
  • Provides justification for retaliatory behaviors

5. No True Scotsman: Moving the Goalposts

What It Is:

This manipulation tactic protects unrealistic expectations by constantly redefining what constitutes "real" love, support, or partnership. When you provide evidence that contradicts their complaint, they dismiss it by claiming it doesn't meet the standard of what a "true" partner would do.

The Original Example:

  • Person A: "No Scotsman puts sugar on his porridge"
  • Person B: "But my uncle Angus is Scottish, and he puts sugar on his porridge."
  • Person A: "Well, no true Scotsman puts sugar on his porridge."

How It Appears in Relationships:

  • The Claim: A broad statement about relationships or your behavior
  • The Counterexample: You provide concrete evidence contradicting their claim
  • The Rejection: They dismiss your efforts by redefining the standard

Real-World Example:

  • Claim: "You never show me affection"
  • Your evidence: "I held your hand yesterday, said 'I love you' this morning, and brought flowers last week"
  • Their response: "That's not real affection. Real affection means you'd want to be intimate without me asking, you'd plan romantic surprises, you'd look at me the way you did when we first met."

The Emotional Prison: 

This creates an impossible situation where:

  • No amount of effort is ever enough
  • Standards constantly shift to exclude your actual efforts
  • You exhaust yourself trying to meet an ever-moving target
  • The manipulator always has grounds for complaint

Why Do Manipulators Use Love Bombing or Breadcrumbing?

Most often emotional manipulators don't know they're doing it, it's often a result of communication patterns learned from their family or just survival if they're having feelings.

Some manipulation tactics appear positive at first. Love bombing happens when someone overwhelms you with affection, gifts, or constant attention early in a relationship to create dependency.

Example:

"I've never met anyone like you. I want to spend every second together. You're my everything."

On the flip side, breadcrumbing involves giving just enough attention — texts, compliments, or promises — to keep you emotionally invested without committing fully.

Both create an unequal power dynamic. Love bombing traps you in intense attachment, while breadcrumbing keeps you seeking approval and connection that rarely arrives.

Why Do Manipulators Use These Tactics?

After working with hundreds of couples, I've found that understanding why someone manipulates doesn't excuse the behavior—but it can help you recognize patterns and protect yourself and understand the need for strong boundaries. Here are the core drivers:

1. To Avoid Accountability

The most common reason is the emotional manipulator, rather than face their mistakes or change their behavior, manipulators deflect, distort, and deny. It's easier to make you the problem than to look in the mirror.

Example: Using a Straw Man argument to avoid addressing their drinking: "Oh, so you want me to never have fun?"

2. To Maintain Control

Many manipulators have a deep need to control their environment and relationships. These tactics keep their partner off-balance, confused, and easier to manage.

Example: Bulverism keeps you questioning your own judgment: "You're only upset because you're insecure"—now you're defending your mental health instead of addressing their behavior.

3. To Protect Their Fragile Self-Image

Some manipulators have such a fragile ego that any criticism feels like an existential threat. These tactics help them maintain their self-image as the "good guy" or the "victim."

Example: The Motte-and-Bailey lets them make dramatic accusations while always having an escape route to seem "reasonable."

4. To Avoid Vulnerability

Real intimacy requires vulnerability. For someone terrified of being truly seen or rejected, manipulation creates a false sense of connection without the risk of genuine exposure.

Example: Switch-tracking ensures deep, vulnerable conversations never happen—every attempt gets derailed into a different argument.

5. Because It Works

Simply put: the emotional manipulator will keep using these tactics because they're effective, they end up in a superior position and avoid the victim position. If you end up apologizing after bringing up their behavior, or stop asking for your needs to be met, the manipulation has achieved its goal.

6. They Learned It Early

Many manipulators grew up in families where these were a common feature or the normal communication pattern. They might genuinely not know another way to handle conflict or get their needs met.

Example: If their family used guilt, blame, and deflection instead of direct communication, that's their relationship blueprint.

7. To Manage Their Own Anxiety

Taking responsibility or facing relationship problems can trigger intense anxiety. Manipulation becomes a defense mechanism against uncomfortable feelings.

Example: Special pleading ("My situation is different") helps them avoid the anxiety of being held to the same standards as others.

8. Because of Deeper Psychological Issues

Sometimes manipulation stems from personality disorders or traits—narcissism, borderline patterns, antisocial behavior. The tactics serve to maintain their distorted view of reality.

The Two Types of Manipulators

The Conscious Manipulator: Knows exactly what they're doing. They've learned these tactics work and deploy them strategically. This is about power games and control.

The Unconscious Manipulator: Genuinely doesn't realize they're being manipulative. These patterns are so ingrained, they believe their distorted version of events. This doesn't make it less harmful.

How to Know If Someone Is Gaslighting You or Using Guilt Trips

One of the most common emotional manipulation examples involves making you doubt your reality. Gaslighting happens when someone denies facts, feelings, or events to make you question your memory and perception.

Example of gaslighting:

"I never said that — you're imagining things."

Guilt-tripping works differently but has the same goal: controlling behavior through emotional pressure. It often sounds like:

"After everything I do for you, you still don't care about me?"

Both tactics leave you feeling confused, ashamed, and responsible for fixing the problem — even when you've done nothing wrong.

Great question! While these terms are often used interchangeably, there are important distinctions between emotional abuse and emotional manipulation:

Emotional Manipulation

Definition: Specific tactics used to influence, control, or confuse someone's thoughts, feelings, or behaviors.

Characteristics:

  • Can be situational or sporadic
  • May be unconscious or learned behavior
  • Often targets specific outcomes (getting your way, avoiding accountability)
  • Can occur in otherwise healthy relationships
  • May involve single tactics or isolated incidents

Examples:

  • Using guilt trips to get what you want
  • The five tactics I outlined (Straw Man, Bulverism, etc.)
  • Silent treatment to control behavior
  • Love-bombing followed by withdrawal

Emotional Abuse

Definition: A systematic, ongoing pattern of behaviors designed to control, dominate, and erode someone's sense of self-worth and independence.

Characteristics:

  • Pervasive and consistent pattern across time
  • Deliberate intent to control and dominate
  • Creates fundamental power imbalances
  • Systematically breaks down victim's reality and self-esteem
  • Often escalates over time
  • Part of broader cycle of abuse

Examples:

  • Consistent isolation from friends/family
  • Persistent threats and intimidation
  • Systematic destruction of self-esteem
  • Financial control and dependence
  • Monitoring and surveillance behaviors

Key Differences

Aspect

Emotional Manipulation

Emotional Abuse

Pattern Can be isolated incidents Systematic, ongoing pattern

Intent May be unconscious Usually deliberate

Scope Specific situations/outcomes Entire relationship dynamic

Power Can occur between equals Clear power imbalance

Impact Confusion, frustration Trauma, PTSD, learned helplessness

Recovery Communication skills, boundaries Safety planning, trauma therapy

The Overlap

Emotional manipulation becomes emotional abuse when:

  • It's part of a consistent pattern of control over the person in the victim position.
  • Combined with other abusive behaviors
  • Systematically creates reality confusion
  • Creates fear, dependency, or learned helplessness
  • Escalates in frequency and severity

Why the Distinction Matters

For Treatment:

  • Manipulation might be addressed through couples therapy
  • Abuse typically requires individual therapy and safety planning

For Safety:

  • Manipulation can often be addressed through boundary-setting
  • Abuse may require escape planning and professional intervention

For Understanding:

  • Someone can manipulate without being abusive
  • All emotional abuse involves manipulation, but not all manipulation is abuse

Real-World Example

Manipulation: Your partner uses guilt trips when you want to see friends: "I guess you'd rather be with them than me."

Abuse: Your partner systematically isolates you by: monitoring your phone, forbidding friendships, showing up at your workplace, threatening consequences if you socialize, and gradually convincing you that no one else cares about you.

The Bottom Line

Both emotional manipulation and emotional abuse can be harmful, but they exist on a spectrum of severity and require different responses. Trust your instincts—if you feel consistently controlled, afraid, or like you're losing yourself in a relationship, it's worth seeking professional guidance regardless of which label applies.

 

Understanding these five emotional manipulation tactics—Straw Man, Bulverism, Black Swan Fallacy, Motte and Bailey, and No True Scotsman—gives you the tools to recognize and respond to subtle forms of psychological manipulation.

Remember, healthy relationships are built on mutual respect, clear communication, and emotional safety. You deserve a partnership where your feelings are validated, your boundaries are respected, and your concerns are addressed with honesty and care.

If you recognize these patterns in your relationship, know that change is possible. Whether that means working together to develop healthier communication patterns or making the difficult decision to prioritize your mental health and well-being, you have options.

The first step is always awareness. Now that you can name these patterns, you're already on the path to healthier, more authentic relationships.

 

Illustration of emotional manipulation examples and tactics used in relationships